Pretty entertaining, creative and low budget video for Passion Pit’s “Sleepy Head”. Very catchy tune and now it has me wanting to learn more about them and the rest of their music.
Passion Pit-Sleepyhead from ssarenofun1 on Vimeo.
The composition and planning of each of these pieces is pretty, pretty impressive. The thing that I love about every single one of these photographs is its ability to immediately engage me. Their colors and their obscurity force me to allocate more of my time and my conciousness to them in order to figure out what message they are trying to communicate, exactly what you want from a communications piece that has no sound and/or moving imagry.
Bravo Mr. Collienne, you win!
See his full portfolio here: www.gregorcollienne.com
Supposedly there has been a lot of turmoil in conjunction with this video based on EMI (label) distribution control issues.
Anyways, this video is fantastic! Filmed in what appears to be a single take, OK Go’s This Too Shall Pass is a true testament to the value of thorough planning and hard work. They have always been known for their creative and well-thought-through internet videos, and this one deserves the same renown. Check it out!
OK Go – This Too Shall Pass from OK Go on Vimeo.
Stolen from Seth’s Blog. Very valuable and had to share.
Scott McCloud’s classic book on comics explains a lot more than comics.
A key part of his thesis is that comic books work because the action takes place between the frames. Our imagination fills in the gaps between what happened in that frame and this frame, which means that we’re as much involved as the illustrator and author are in telling the story.
Marketing, it turns out, works precisely the same way.
Marketing is what happens in between the overt acts of the marketer. Yes you made a package and yes you designed a uniform and yes you ran an ad… but the consumer’s take on what you did is driven by what happened out of the corner of her eye, in the dead spaces, in the moments when you let your guard down.
Marketing is what happens when you’re not trying, when you’re being transparent and when there’s no script in place.
It’s not marketing when everything goes right on the flight to Chicago. It’s marketing when your people don’t respond after losing the guitar that got checked.
It’s not marketing when I use your product as intended. It’s marketing when my friend and I are talking about how the thing we bought from you changed us.
It’s not marketing when the smiling waitress appears with the soup. It’s marketing when we hear two waiters muttering to each other behind the serving station.
Consumers are too smart for the frames. It’s the in-between frame stuff that matters. And yet marketers spend 103% of our time on the frames.
I know many will not agree with me on this, but I think these are fantastic. Meet the Reebok Re-Up Selects. Definitely a fan of the white/taupe combo. The black?… not so much. I’ll have to keep my eye out for these when they’re on shelves.
Comment with your thoughts below.
